About Now

"Our collections are our culinary interpretation of slow fashion – each piece a main course."

"NOW – Where Skin Meets Hemp"

Our motivation is to design clothing that stays with you – day after day, year after year, moment after moment.
Favorite pieces that not only highlight your style but also your being.

With NOW, you choose fashion that lasts: Natural. Timeless. Real.
Every piece is more than an outfit – it's an expression of personality and attitude.

Our designs are simple, yet strong. They leave room for you and adapt to your everyday life – not the other way around.

Easy to combine, quick to style and always appropriate – without compromising on fashion.

Because our wardrobe should not be an archive of fleeting trends, but a place for pieces with meaning.
With high-quality hemp fabrics, clear cuts, and a good feeling on the skin, NOW stands for conscious consumption and genuine favorite clothing.

Less Trend. More You.

Our collections are created in small manufactories that produce with passion. Craftsmanship quality instead of mass-produced goods. We believe in the power of local – that's why we focus on short supply chains and local partnerships. That means: no mass production, no exploitation, no compromises.